Venue / Host Hotel
Booking Info Available on August 17, 2026
Age Levels
- All ages are based on January 1, 2025.
- Studio Owners/Directors may place students in the level they feel best matches the student’s skill—regardless of age. However, if a student changes levels, they must audition in the new level. (e.g., a student moved to Advanced must audition in Advanced.) Students 21+ are not eligible for scholarships.
- Students may request one level change per event (space permitting), which must be completed by the end of the second class on the first full day. Wristband exchanges can be made at the Registration or Merchandise Booth.
- If space is limited, ASH may adjust age levels to ensure a safe class environment. Final age groupings are listed in the Welcome Packet and Event Schedule, released 10 days before the event.
General Convention Rules
- In order to attend, students must be registered for the convention, but are not required to register routines for the Performance Showcase.
- Dancers that attend a studio, but are attending ASH without the studio, must have the studio complete their registration under the studio account prior to the event.
- Wristbands must be worn during all classes and cannot be transferred.
- Photography and Videography at ASH Productions events are STRICTLY PROHIBITED! Photos and Videos will be available for purchase at www.ASHPhotoVideo.com
Schedules
- Schedules – All Event Schedules, Performance Showcase Schedules, and Welcome Packets will be released exactly 10 calendar days prior to the event by the end of the business day. No information will be available prior to the release of that information. Please do not contact ASH before then about scheduling information.
- Performance Showcase – Performance Showcase begins as early as 7:00 AM on Friday and in some select cities on Thursday. Once capacity is reached, studios who register after capacity has been reached may be given the option to perform some or all of their routines on Thursday. The exact start and end times of the Performance Showcase will be available on the Performance Showcase Schedule released 10 days prior to the event.
- Open Classes – Open Classes are open to all ages 7 and above. The exact start time of the Open Classes will be available on the Event Schedule released 10 days prior to the event.
- Convention Classes – The Welcome Show begins at 7:30 AM on Saturday and classes begin immediately after the Welcome Show ends at 8:00 AM.
- Closing Show – The Closing Show begins on Sunday afternoon in most cities. The exact time varies between each event depending on the number of routines registered for the Performance Showcase. The start time of the Closing Show will be available on the Event Schedule released 10 days prior to the event.
Scholarships + Scholarship Auditions
Scholarships received in the 23/24 Season are the only scholarships eligible for application in the 24/25 Season. Scholarships are based on the Regular Rate, NOT the Early Bird Rate. Students ages 21 and up are not eligible to audition for scholarships.
Studio Owners/Directors may place their students in the level they feel is appropriate to their student’s skill level, even if it is different than their age. However, if a student changes levels, they MUST participate in the Scholarship Audition in the level that the student was changed to. For instance, if a student moves from the Intermediate level to the Advanced level, they must audition in the Advanced level. Students ages 21 and up are not eligible to audition for scholarships.
While students are eligible to receive multiple scholarships if they attend multiple events, each scholarship may only be used once per season. (Example: Jane Doe attended 3 events in the same season and received the ASH Apprentice scholarship at one event, and ASH Apprentice Runner Up at each of the other two events. Only one ASH Apprentice Runner Up and one ASH Apprentice may be used the following season.)
theCOMPANY Intensive on Tour
theCOMPANY Intensive on Tour has stemmed from theCOMPANY Intensive program at Nationals. Dancers will receive the opportunity to work closely with the ASH Faculty in a rehearsal setting to learn a piece to perform in the Closing Show. This is a valuable opportunity for growth and connection for the dancers. theCOMPANY Intensive on Tour is a closed rehearsal process so Teachers and Observers may NOT be in the ballroom during rehearsals.
- Eligibility – All registered dancers that attend the specified open class are eligible to be selected to work with an ASH Faculty member to learn an original piece that will be performing in the Closing Show.
- Required Rehearsals – If selected, dancers must attend all mandatory rehearsals typically held on Friday evening, Saturday mid-morning and Sunday morning before convention classes begin.
- Merchandise – All dancers chosen to perform must purchase the exclusive piece of theCOMPANY Intensive Merchandise only available to those selected for theCompany Intensive piece by tech rehearsal. This exclusive piece of Merchandise is available at the Merchandise Booth for $55.00.
- Costumes
- Girls – Please bring a pair of black pants or sweat pants (no patterns, but ASH logos are okay) and a black top (t-shirt, tank top or crop top).
- Boys – Please bring a pair of black sweats (no patterns/ ASH logos are okay) and a black top (t-shirt or tank top).
If a routine is scheduled for the Performance Showcase during Open Classes/theCOMPANY Intensive On Tour rehearsal, routines will NOT be rescheduled.
Mini Movers
An introduction to the dance convention experience, Mini Movers is designed for Ages 3-7 and includes complimentary ASH swag, and one complimentary Mini Movers Observer band (for a parent/guardian) that can be used for Mini Movers classes only and does not grant Observer access to any other ballroom. In select cities, Mini Movers will perform at the start of the Performance Showcase on Saturday on the ASH stage!
Mini Movers Sample Schedule
1:00 - 1:30pm
- Mini Movers Class 1
1:30 - 2:00pm
- Mini Movers Class 2
2:00am – 2:30pm
- Mini Movers Class 3
2:30 - 3:00pm
- Mini Movers Performance Showcase Rehearsal
9:00 - 9:30am
- Mini Movers Class 1
9:30 - 10:00am
- Mini Movers Class 2
10:00 - 10:30am
- Mini Movers Class 3
Special Class Descriptions
Open Classes
All registered dancers (ages 7+) are eligible to attend Open Classes. You must have your wristband on to attend class, however scholarship numbers are optional.
Teachers
- Teachers Classes: ASH’s energizing and motivating Teachers classes are 45 minute classes with the ASH Faculty that are informative and interactive. They will leave you feeling inspired and rejuvenated. Take some time for yourself and don’t miss out!
- Teacher Lunch: Join ASH’s Director and Faculty and fellow Studio Owners and Teachers at the Teacher Lunch for lunch and networking opportunities. All teachers and studio owners will receive an exclusive piece of ASH merchandise!
- Teacher Breakfast: Join ASH’s Director and Faculty and fellow Studio Owners and Teachers at the Teacher Breakfast for breakfast and a chat. Feel free to bring any questions, feedback or topics of discussion that you have!
- Performance Showcase: Teachers and Studio Owners will have priority reserved seating in the first two rows of the audience.
Collab Class
Join the entire event Faculty for an exciting close to the weekend! Each Faculty member will teach a section and combine them together to create one fun, collaborative combination to wrap up the event!
Parent Class
Parents, it’s your turn to show off your best moves in a fun and encouraging environment! Don’t miss out on learning some new and popular dance steps while having a great time! Observer band required to attend.
Teacher Discounts
Teachers are free at ASH! Once you’ve completed your registration, email the ASH office at info@ashproductions.com and we’ll apply your free teachers to your registration! Keep in mind that teachers also must fill out a waiver at www.ASHWaiver.com
Studio Hotel Room Discount
- Register 45+ Dancers: One FREE hotel room for one night at the Host Hotel at the room block rate.
- Register 70+ Dancers: One FREE hotel room for two nights at the Host Hotel at the room block rate.
- Register 85+ Dancers: Two FREE hotel room for two nights at the Host Hotel at the room block rate.
- Hotel Rooms will only be reimbursed by filling out the Hotel Room Discount Form linked below.
- All offers exclude any student on scholarship, one-day dancers, multi-city discount, or need-based scholarship.
- Hotel Room nights will only be reimbursed at the group rate listed on the website. Upgrades or rates above the room block rate will not be honored.
- Rooms booked at other hotels or rooms reserved outside of the ASH room block are not eligible.
- ASH Productions cannot guarantee that the room block will not be sold out at the time of booking. It is the responsibility of the Studio Owner or Teacher to reserve room(s) at the host hotel under the ASH room block. ASH does not accept any responsibility to reserve or hold hotel rooms.
- Hotel Rooms must be reserved prior to the cut-off date on each tour city page.
- Hotel Room nights will be reimbursed via check once a receipt from the host hotel is submitted via email to info@ashproductions.com within 30 days at the conclusion of the event.
- All discount reimbursement checks will be sent within 30 days of the date on which the host hotel receipt is received by ASH Productions, made payable to the studio, and sent only to the name and address provided in the online registration account.
Multi-City Dancer Discount
Teachers are free at ASH! TAll dancers and teachers attending more than one ASH regional city in the 24/25 season will receive a 50% discount on tuition for each additional city. The Multi-City Discount does not apply to the first event you attend in the season and the discount is applied to the Regular Rate. Please email info@ashproductions.com in order to apply the Multi-City Discount.
*Multi-City Discounts do not apply when using a scholarship. Discounts and Scholarships cannot be combined.
Need Based Scholarship
ASH Productions offers two need based scholarships per tour city. To receive a need based scholarship, please submit THIS FORM which includes an essay about why you feel a weekend at ASH would benefit you and your future in dance.
Payment
ASH accepts Visa, Master Card, Discover, American Express, checks or money orders. Checks or money orders must be postmarked before the Early Bird Discount Deadline in order to secure the Early Bird rate. If a check is returned, you will be assessed a $30.00 fee. Only cash and credit cards are accepted when registering at the door or paying a final balance upon check-in at Registration.
*All funds must be paid in U.S. currency only. No International, Canadian or Foreign checks will be accepted.
Refund Policy
Unless ASH is forced to cancel due to Acts of God, CDC, local, state, or federal government mandates, ASH will not provide a refund under any circumstance. If the event is held and a dancer cannot attend due to injury or illness, you must contact the ASH Office at least 24 hours prior to the start of the event. ASH will issue a credit statement to be used up to one year from the date of issue for convention and/or performance showcase fees provided the dancer submits a doctor’s note within 30 days via email to info@ashproductions.com.
*Performance Showcase can begin as early as 7:00 am on Friday and in some select cities on Thursday. Once capacity is reached, studios who register after capacity has been reached may be given the option to perform some or all of their routines on Thursday.
How is ASH’s Performance Showcase Different From a Competition?
The Performance Showcase is an opportunity for dancers to perform their pieces in a supportive and non-competitive environment. Each performance will be critiqued by the ASH Faculty and Guest Judges. Awards will be given, however, the performances are not scored. Awards are decided by a consensus opinion of the judges.
Please note: Because we are not a Competition, there are no age or style categories. When you register and are required to enter a “Style” for a routine, this is not a category. This is information that we distribute to our technical and media teams at the event to provide the best production value for your routine.
General Performance Showcase Rules
- To participate in the Performance Showcase, dancers must be registered for the full convention.
- Each registered dancer may register up to 2 solos for 24/25 Season.
- The “style” of each routine is only for reference for our Media and Lighting teams. Because the Performance Showcase is not a competition, the “style” is not a category and will not be listed anywhere except your online registration account and seen only by our Media and Lighting teams.
- Changes to any routine must be made by the “Registration Cutoff Date” listed on the specific city page.
- Dancers may perform solos and duets/trios in the Performance Showcase without a Teacher registered.
- In order to perform a group routines (4+ dancers) in the Performance Showcase, a Teacher must be registered (Teachers attend ASH free of charge but must be registered.)
- Independent dancers may participate in the Performance Showcase.
- All routines must be appropriate for family viewing.
- Teachers may not coach dancers during performance.
- All performers must be students. NO TEACHERS OR PROFESSIONAL DANCERS.
- If a minimum number of entries is not reached, ASH Productions reserves the right to cancel the Performance Showcase. In the event of a cancellation, ASH Productions will issue a full refund for Performance Showcase fees only.
- Awards received when a dancer is registered with a studio are not valid when registering as an independent or with another studio.
- Due to extraordinarily high demand, if a studio registers at least 15 students and 10 routines for an event, then alters that registration after the Early Bird Discount Deadline to fall below 15 students and 10 routines, the following restrictions will apply to any future registration:
- The online account will be suspended and the studio must contact info@ashproductions in order to register.
- A required 50% deposit must be made upon registration.
- Any registration must be paid in full 2 weeks prior to the Early Bird Discount Deadline.
Schedule
The Performance Showcase will be held on Friday, Saturday, and sometimes on Thursday and/or Sunday when necessary to accommodate all registered routines.
- All Event Schedules, Performance Showcase Schedules, and Welcome Packets will be released exactly 10 calendar days prior to the event by the end of the business day. No information will be available prior to the release of that information. Please do not contact ASH before then about scheduling information.
- Registration for the Performance Showcase is on a first come, first serve basis. Due to time restraints, once maximum capacity is reached, we will no longer accept Performance Showcase routine registrations. In select cities, studios who register after capacity has been reached may be given the option to perform some or all of their routines on Thursday.
- There will be strict adherence to the Performance Showcase program order. Please be ready to perform when scheduled. Keep in mind that routines which do not perform at their scheduled Performance Showcase time may be ineligible to receive Performance Showcase Awards.
The ASH Stage + Props
- The following items may NOT be used in routines: paint, liquid, glass, fire, live animals, confetti, powder, and glitter.
- Props are allowed. However, you must enter the prop information when registering the routine.
- Props may not be larger than 8 feet tall.
- Prop setup and take down time must not exceed 2 minutes for both setup and take down combined. If 2 minutes is exceeded, the routine will not be eligible for Performance Showcase Awards.
- Props must be carried on and off the stage. ASH Staff or Crew will NOT assist in unloading, moving, assembling, repairing, or dismantling props or any other equipment.
- Please leave the stage area clean for the next performers.
- Stage Dimensions – 24 feet deep x 48 feet wide. The performance stage size varies based on venue size and configuration and can range from approximately 24’x34’ to 24’x48’ (stage dimensions may or may not include wing space).
Music
- All music must be uploaded to your online registration account at least three weeks prior to the start of the event.
- You can upload music by clicking the green “Media Manager” button for your event. Only MP3 files are accepted. Once uploaded, you can preview all music!
- Uploaded music must match the timestamp you entered when registering a routine. If the music exceeds the time entered and also exceeds the time limits listed in the table above, you will be charged according to the extended time rates listed in the table above for each dancer in the routine and become ineligible for Performance Showcase Awards.
- Please bring a backup USB of all music to the event. Only a USB will be accepted. ASH will not accept music on an iPhone, iPod, computer, CD, or any other device.
Watching the Performance Showcase
The Performance Showcase is free to watch and open to all family and friends to attend FOR FREE. Once seating capacity is reached in the ballroom, no more audience members will be allowed entry. ASH will livestream the performance showcase at www.ASHWebcast.com. The video wall located in the lobby will also be broadcasting the Performance Showcase. Friends and family can watch from home, and attendees will be able to watch from anywhere at the venue!
Critiques
Critiques will be uploaded after the event to your online Studio or Independent registration account. You can view and/or download your critiques by clicking “Scores”. Critiques will be available for viewing and download by Tuesday following the event.
Awards
Awards at ASH function like “Overall Awards” at a traditional competition. There are no categories according to age or style.
Routines may receive multiple awards, but each award voucher may only be used once per routine. (Ex. “Too Darn Hot” performed at 3 events in the same season and won 3 Choreography Picks. Only one Choreography Pick may be used the following season.)
Entertainment Pick
$125 Voucher for the 25/26 regional tour season
The ASH faculty will be selecting routines from the Performance Showcase that have exhibited outstanding entertainment value.
Technical Execution Pick
$125 Voucher for the 25/26 regional tour season
The ASH faculty will be selecting routines from the Performance Showcase that have exhibited outstanding technical execution.
Choreography Pick
$125 Voucher for the 25/26 regional tour season
The ASH faculty will be selecting routines from the Performance Showcase that has exhibited outstanding choreography.
Standout Routine
$125 Voucher for the 25/26 regional tour season
The ASH faculty will be choosing standout routines from the Performance Showcase that they would like to recognize for exceptional all around choreography/ entertainment/ performance/ technique.
Studio Selection
$300 Voucher for the 25/26 regional tour season
Duet/Trio/Group - Each studio registering a minimum of 5 duet, trio or group dances will be eligible to receive a Studio Selection Award.
Judges Choice
$125 (solo/duet or trio) or a $300 (group) voucher to be used towards future Performance Showcase entrance fees for the 25/26 regional tour season.
The ASH faculty will be selecting routines from the Performance Showcase that have exhibited outstanding all around technique, choreography, and entertainment value.
True Artist
FREE entrance fees (up to $750) to perform the routine in Open Competition at ASH Nationals 2025. $125 (solo/duet or trio) or a $300 (group) voucher to be used towards future Performance Showcase entrance fees for the 25/26 regional tour season. An invitation to perform the routine in the Closing Show.
The ASH faculty will be selecting routines from the Performance Showcase that have exhibited exceptional technique and true artistry.
Payment
ASH accepts Visa, Master Card, Discover, American Express, checks or money orders. Checks or money orders must be postmarked before the Early Bird Discount Deadline in order to secure the Early Bird rate. If a check is returned, you will be assessed a $30.00 fee. Only cash and credit cards are accepted when registering at the door or paying a final balance upon check-in at Registration.
*All funds must be paid in U.S. currency only. No International, Canadian or Foreign checks will be accepted.
Refund Policy
Unless ASH is forced to cancel due to Acts of God, CDC, local, state, or federal government mandates, ASH will not provide a refund under any circumstance. If the event is held and a dancer cannot attend due to injury or illness, you must contact the ASH Office at least 24 hours prior to the start of the event. ASH will issue a credit statement to be used up to one year from the date of issue for convention and/or performance showcase fees provided the dancer submits a doctor’s note within 30 days via email to info@ashproductions.com.
The official schedule for each city will be released to attendees via email and on the city page of the each event 10 days prior to the start of the event. ASH Faculty varies from city to city. Unfortunately, ASH cannot guarantee which faculty will be in attendance. Occasionally, advertised faculty will be replaced by an equally qualified professional.
7:00am
- In select cities – Performance Showcase
7:00am
- Registration
- Performance Showcase (7am-11pm)
6:00pm
- Open Classes
- theCompany Intensive on Tour
7:00am
- Registration & Welcome Show
8:00am – 3:00pm
- Classes & Scholarship Auditions
- Teacher Lunch
- Teacher Classes
- Mini Movers Classes
- Parent Class
3:30pm – 10:30pm
- Performance Showcase
7:00am
- Closing Show Rehearsal
8:00am – 12:00pm
- Classes
- Teacher Classes
- Mini Movers Classes
12:15pm
- Collab Class
1:00pm
- Closing Show
Office Hours
10:00am - 6:00pm
(Eastern Standard Time)
Monday-Friday
Email the ASH Concierge Team
Send Us Mail
6132 US Hwy 1 S
St. Augustine, FL 32086