Myrtle Beach, SC

Feb 20 - Feb 22, 2026

Sheraton Myrtle Beach

Feb 20 - Feb 22, 2026

Sheraton Myrtle Beach

Registration Deadline: Jan 30, 2026

Early Bird Discount Deadline: Jan 23, 2026

Welcome PacketEvent is Over Event ScheduleEvent is Over Performance Showcase ScheduleEvent is Over Live! WebcastAvailable During Event Photo / Video--- ResultsNow Available!

Thank you Myrtle Beach!

Venue / Host Hotel

Sheraton Myrtle Beach
2101 North Oak Street
Myrtle Beach, SC 29577

Phone
(843) 918-5000

Mini Movers

Age 3 - 7 (as of 01/01/26)

Includes 1 Mini Movers Observer Band

Artists In Training

Age 7 - 11 (as of 01/01/26)

Intermediate

Age 12 - 14 (as of 01/01/26)

Advanced

Age 15 + (as of 01/01/26)

Observer

$65

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Age Levels + Rules

All ages are based on January 1, 2026.
If space is limited, ASH may adjust age levels to ensure a safe class environment. Final age groupings are listed in the Welcome Packet and Event Schedule, released 10 days before the event.
In order to attend, students must be registered for the convention, but are not required to register routines for the Performance Showcase.
Dancers that attend a studio, but are attending ASH without the studio, must have the studio complete their registration under the studio account.
Wristbands must be worn during all classes and cannot be transferred.
Deposits are optional but are encouraged in order to reserve your spot at an event.
Photography and Videography at ASH Productions events are STRICTLY PROHIBITED! Photos and Videos from the Performance Showcase will be available for purchase at www.ASHPhotoVideo.com

Deposits

Deposits are optional but are encouraged in order to reserve your spot at an event. Deposits will be accepted when registration opens.

Convention

5-20 Students ($500 Deposit total)

21+ Students ($1,000 Deposit total)

Showcase

5-20 Routines ($500 Deposit total)

21+ Routines ($1,000 Deposit total)

Payments

ASH accepts Visa, Master Card, Discover, American Express, checks or money orders. Checks or money orders must be postmarked before the Early Bird Discount Deadline in order to secure the Early Bird rate. If a check is returned, you will be assessed a $30.00 fee. Only cash and credit cards are accepted when registering at the door or paying a final balance upon check-in at Registration.

*All funds must be paid in U.S. currency only. No International, Canadian or Foreign checks will be accepted.

Refund Policy

Unless ASH is forced to cancel due to Acts of God, CDC, local, state, or federal government mandates, ASH will not provide a refund under any circumstance. If the event is held and a dancer cannot attend due to injury or illness, you must contact the ASH Office at least 24 hours prior to the start of the event. ASH will issue a credit statement to be used up to one year from the date of issue for convention and/or performance showcase fees provided the dancer submits a doctor’s note within 30 days via email to info@ashproductions.com.

Schedules

Schedules – The Event Schedule, Performance Showcase Schedule, and Welcome Packet will be released 10 days prior to the event.
Performance Showcase – Performance Showcase begins at 7:00 AM on Friday and, if capacity is reached, 12:00pm on Thursday. Studios will be notified prior to the Registration Deadline if the Performance Showcase will start on Thursday. The schedule will be posted 10 days prior to the event.
Open Classes – Open Classes are open to all ages 7 and above. The exact start time of the Open Classes will be available on the Event Schedule released 10 days prior to the event.
Convention Classes – Classes begin immediately after the Welcome Show on Saturday.
Closing Show – The Closing Show begins on Sunday afternoon in most cities, usually around 1:00 PM and lasts approximately one hour. The exact start time of the Closing Show will be available on the Event Schedule released 10 days prior to the event.

*Scroll to the bottom of this page to see a Sample Event Schedule

Scholarships Rules

Scholarships are for convention fees only.
Scholarships received last regional season are the only scholarships eligible for application in this regional Season.
Scholarships are based on the Regular Rate, not the Early Bird Rate.
Students ages 21+ are not eligible to audition for scholarships.
All scholarships must be picked up at the event. ASH does not mail any scholarships or showcase awards after the event.
If you receive a scholarship, it cannot be used for any event other than what is specified in the language on the face of scholarship.
Scholarships received when a dancer is registered with a studio are not valid when registering as an independent or with another studio without written consent from the original studio. ASH Assistants and ASH The Company Members are not allowed to transfer studios or become Independents.
If you are not auditioning, you may not attend the scholarship audition.
The number of scholarships awarded in each city will vary depending upon the level of dancers and number of attendees.
Audition numbers must be worn during all classes and at the scholarship audition. Scholarships will be awarded to dancers based on class performance, as well as the scholarship audition.
While students are eligible to receive multiple scholarships if they attend multiple events, each scholarship may only be used once per season. (Example: Jane Doe attended 3 events in the same season and received the ASH Apprentice scholarship at one event, and ASH Apprentice Runner Up at each of the other two events. Only one ASH Apprentice Runner Up and one ASH Apprentice may be used the following season.)

Scholarship Types

Nationals Scholarship

$175 discount on Convention Fee at Nationals this season
$150 discount on theCompany Intensive Fee at Nationals this season
Opportunity to audition for ASH The Company for the next regional tour season at Nationals this season

ASH Faculty Pick

Half-Scholarship to be used in the next regional tour season
Opportunity to audition for ASH The Company for the next regional tour season at Nationals this season

ASH Apprentice Runner Up

A single Half Scholarship for the next regional tour season
Full Convention Scholarship for Nationals this season
$150 discount on theCompany Intensive Fee at Nationals this season
Opportunity to audition for ASH The Company for the next regional tour season at Nationals this season
Opportunity to audition to become an ASH Assistant for the next regional tour season at Nationals this season

ASH Apprentice

A single Full Scholarship for the next regional tour season
Full Convention Scholarship for Nationals that season
$150 discount on theCompany Intensive Fee at Nationals this season
Opportunity to audition for ASH The Company for the next regional tour season at Nationals this season
Opportunity to audition to become an ASH Assistant for the next regional tour season at Nationals this season

Studio of the Weekend

The ASH Faculty will recognize a studio in each age division (Artists In Training, Intermediate, Advanced, and Overall) for a combination of outstanding class work, Performance Showcase routines, sportsmanship, and overall work ethic. Each Studio of the Weekend will receive a voucher to be used at ASH Nationals this season.

A minimum of balance of $5,000 must be registered at ASH Nationals 2026 in order to redeem the SOTW Voucher

Teacher of the Weekend

This award is in partnership with Dance Educators Collective, in which ASH is co-producing. The ASH Director and Faculty will recognize an Educator for upholding the ideas and values of ASH. From creating camaraderie to sharing dance training that is life training, this Teacher shares integrity, passion and drive. The recipient of this award will receive full tuition to Dance Educators Collective held in Nashville, TN.

theCOMPANY Intensive on Tour

theCOMPANY Intensive on Tour has stemmed from theCOMPANY Intensive program at Nationals. Selected dancers will receive the opportunity to work closely with the ASH Faculty in a rehearsal setting to learn a piece to perform in the Closing Show. This is a valuable opportunity for growth and connection for the dancers. theCOMPANY Intensive on Tour is a closed rehearsal process so Teachers and Observers may NOT be in the ballroom during rehearsals.

Eligibility – All registered dancers who attend ANY open class are eligible to be selected to work with an ASH Faculty member to learn an original piece that will be performed in the Closing Show.
Required Rehearsals – If selected, dancers must attend all mandatory rehearsals, typically held on Friday evening, Saturday mid-morning and Sunday morning before convention classes begin. No exceptions.
Merchandise – All dancers chosen to perform must purchase the exclusive piece of theCOMPANY Intensive Merchandise only available to those selected for theCOMPANY Intensive piece by the tech rehearsal. This exclusive piece of Merchandise is available at the Merchandise Booth.
Costumes
Girls – Please bring a pair of black pants or sweat pants (no patterns, but ASH logos are okay) and a black top (t-shirt, tank top or crop top).
Boys – Please bring a pair of black sweats (no patterns/ ASH logos are okay) and a black top (t-shirt or tank top).

If a routine is scheduled for the Performance Showcase during Open Classes/theCOMPANY Intensive On Tour rehearsal, routines will not be rescheduled. However, the ASH Faculty member will release the student to perform and then return to classes or rehearsal.

Mini Movers

An introduction to the dance convention experience, Mini Movers is designed for Ages 3-7 and includes complimentary ASH swag, and one complimentary Mini Movers Observer band (for a parent/guardian) that can be used for Mini Movers classes only and does not grant Observer access to any other ballroom. In select cities, Mini Movers will perform at the start of the Performance Showcase on Saturday on the ASH stage!

Mini Movers Sample Schedule

Saturday

1:00pm - 1:30pm

Mini Movers Class 1

1:30pm - 2:00pm

Mini Movers Class 2

2:00pm – 2:30pm

Mini Movers Class 3

2:30pm - 3:00pm

Mini Movers Performance Showcase Rehearsal

Sunday

9:00am - 9:30am

Mini Movers Class 1

9:30am - 10:00am

Mini Movers Class 2

10:00am - 10:30am

Mini Movers Class 3

0:00

Class Descriptions

Open Classes

All registered dancers (ages 7+) are eligible to attend Open Classes. You must have your wristband on to attend class, however scholarship numbers are optional.

Teachers

Teachers Classes: ASH’s energizing and motivating Teachers classes are 45 minute classes with the ASH Faculty that are informative and interactive. They will leave you feeling inspired and rejuvenated. Take some time for yourself and don’t miss out!
Teacher Lunch: Join ASH’s Director and Faculty and fellow Studio Owners and Teachers at the Teacher Lunch for lunch and networking opportunities. All teachers and studio owners will receive an exclusive piece of ASH merchandise!
Teacher Breakfast: Join ASH’s Director and Faculty and fellow Studio Owners and Teachers at the Teacher Breakfast for breakfast and a chat. Feel free to bring any questions, feedback or topics of discussion that you have!
Performance Showcase: Teachers and Studio Owners will have priority reserved seating in the first two rows of the audience.

Parent Class

Parents, it’s your turn to show off your best moves in a fun and encouraging environment! Don’t miss out on learning some new and popular dance steps while having a great time! Observer band required to attend.

Teachers

Teachers are free at ASH! To register teachers for an ASH event, you can register up to one free teacher for every four full-paying students in your registration. Assistants, Company members, or dancers on scholarship do not count toward that number. For example, if you have 20 full-paying students, you can register up to five teachers for free. All registered teachers must be verifiable on your studio's website and registered prior to the Registration Deadline.
All teacher registrations are subject to approval by ASH to ensure eligibility.
Teachers registered after the Registration Deadline will have a $195 registration fee.

Studio Hotel Room Discount

Register 45-69 Eligible Dancers: 1 free hotel room for one night at the host hotel at the ASH room block rate.
Register 70-84 Eligible Dancers: 1 free hotel room for two nights at the host hotel at the ASH room block rate.
Register 85+ Eligible Dancers: 2 free hotel rooms for two nights at the host hotel at the ASH room block rate.

Eligible dancers exclude any student on scholarship, multi-city discount, or need-based scholarship.
ASH Productions cannot guarantee that the room block will not be sold out at the time of booking. It is the responsibility of the Studio Owner or Teacher to reserve room(s) at the host hotel under the ASH room block. ASH does not accept any responsibility to reserve or hold hotel rooms.
Hotel Room nights will be reimbursed via check once the form below has been completed within 30 days of the end of the event.

Hotel Room Discount Form

Multi-City Discount

Dancers attending more than one regional event in the season will receive a 25% discount on tuition for each additional city.

The Multi-City Discount is available once a dancer has attended an event at the Early Bird or Regular Rate.
The Multi-City Discount is applied to the Regular Rate.

Need Based Scholarships

ASH Productions offers two need based scholarships per regional event. To receive a need based scholarship, please complete the application form below prior to the Registration Deadline.

Need Based Scholarship Application

*Performance Showcase can begin as early as 7:00 am on Friday and in some select cities on Thursday.

Solo

1 performer (max of 2 solos per dancer)

Time Limit: 2:30 min

Additional fees apply for extra time

Duet / Trio

2 - 3 performers

Time Limit: 2:30 min

Additional fees apply for extra time

Small Group

4 - 9 performers

Time Limit: 3 min

Additional fees apply for extra time

Large Group

10 - 15 performers

Time Limit: 4 min

Additional fees apply for extra time

Production

25 + performers

Time Limit: 6 min

Additional fees apply for extra time

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General Performance Showcase Rules

To participate in the Performance Showcase, dancers must be registered for the full convention.
Each registered dancer may register up to 1 solo.
Changes to any routine must be made by the “Registration Deadline” listed on the specific city page.
Independent dancers may participate in the Performance Showcase.
All routines must be appropriate for family viewing.
Teachers may not coach dancers during performance.
All performers must be students. NO TEACHERS OR PROFESSIONAL DANCERS.
Awards received when a dancer is registered with a studio are not valid when registering as an independent or with another studio.

Restrictions

Due to extraordinarily high demand, if a studio registers at least 15 students and 10 routines for an event, then alters that registration after the Early Bird Discount Deadline to fall below 15 students and 10 routines, the following restrictions will apply to any future registration:

The online account will be suspended.

A required 50% deposit must be made upon registration.

Any registration must be paid in full 2 weeks prior to the Early Bird Discount Deadline.

Deposits

Deposits are optional but are encouraged in order to reserve your spot at an event. Deposits will be accepted when registration opens.

Convention

5-20 Students ($500 Deposit total)

21+ Students ($1,000 Deposit total)

Showcase

5-20 Routines ($500 Deposit total)

21+ Routines ($1,000 Deposit total)

Payment

ASH accepts Visa, Master Card, Discover, American Express, checks or money orders. Checks or money orders must be postmarked before the Early Bird Discount Deadline in order to secure the Early Bird rate. If a check is returned, you will be assessed a $30.00 fee. Only cash and credit cards are accepted when registering at the door or paying a final balance upon check-in at Registration.

*All funds must be paid in U.S. currency only. No International, Canadian or Foreign checks will be accepted.

Refund Policy

Unless ASH is forced to cancel due to Acts of God, CDC, local, state, or federal government mandates, ASH will not provide a refund under any circumstance. If the event is held and a dancer cannot attend due to injury or illness, you must contact the ASH Office at least 24 hours prior to the start of the event. ASH will issue a credit statement to be used up to one year from the date of issue for convention and/or performance showcase fees provided the dancer submits a doctor’s note within 30 days via email to info@ashproductions.com.

How is ASH’s Performance Showcase Different From a Competition?

The Performance Showcase is an opportunity for dancers to perform their pieces in a supportive and non-competitive environment. The performances will not be adjudicated. Instead, each performance will receive a verbal critique by the ASH faculty in the registration account after the event. The ASH faculty will also choose select performances to receive awards. Awards are decided by a consensus opinion of the judges.

Schedule

Performance Showcase begins at 7:00 AM on Friday and, if capacity is reached, 12:00pm on Thursday. Studios will be notified prior to the Registration Deadline if the Performance Showcase will start on Thursday. The schedule will be posted 10 days prior to the event.

There will be strict adherence to the Performance Showcase program order. Please be ready to perform when scheduled. Keep in mind that routines which do not perform at their scheduled Performance Showcase time may be ineligible to receive Performance Showcase Awards.

The ASH Stage + Props

The following items may NOT be used in routines: paint, liquid, glass, fire, live animals, confetti, powder, and glitter.
Props are allowed. However, you must enter the prop information when registering the routine.
Props may not be larger than 8 feet tall.
Prop setup and take down time must not exceed 2 minutes for both setup and take down combined. If 2 minutes is exceeded, the routine will not be eligible for Performance Showcase Awards.
Props must be carried on and oﬀ the stage. ASH Staff or Crew will NOT assist in unloading, moving, assembling, repairing, or dismantling props or any other equipment.
Please leave the stage area clean for the next performers.
Stage Dimensions – 24 feet deep x 48 feet wide. The performance stage size varies based on venue size and configuration and can range from approximately 24’x34’ to 24’x48’ (stage dimensions may or may not include wing space).

Music & Titles

All music must be uploaded to your online registration account at least two weeks prior to the start of the event.
You can upload music by clicking the green “Media Manager” button for your event. Only MP3 files are accepted. Once uploaded, you can preview all music!
Uploaded music must match the timestamp you entered when registering a routine. If the music exceeds the time entered and also exceeds the time limits listed in the table above, you will be charged according to the extended time rates listed in the table above for each dancer in the routine and become ineligible for Performance Showcase Awards.
Please be prepared to email missing music to music@ashproductions.com if you are missing music at the start of the event or a music issue occurs on sight.
You also have the ability to update routine titles until the schedule is published. You'll find instructions on how to do so below.

Music Uploading Instructions

Updating Routine Title Instructions

Watching the Performance Showcase

The Performance Showcase is free to watch and open to all family and friends to attend FOR FREE. Once seating capacity is reached in the ballroom, no more audience members will be allowed entry. ASH will livestream the performance showcase at www.ASHWebcast.com. The video wall located in the lobby will also be broadcasting the Performance Showcase. Friends and family can watch from home, and attendees will be able to watch from anywhere at the venue!

Critiques

Critiques will be uploaded after the event to your online Studio or Independent registration account. You can view and/or download your critiques by clicking “Scores”. Critiques will be available for viewing and download by Tuesday following the event.

Awards

Awards at ASH function like “Overall Awards” at a traditional competition. There are no categories according to age or style.

Routines may receive multiple awards, but each award voucher may only be used once per routine. (Ex. “Too Darn Hot” performed at 3 events in the same season and won 3 Choreography Picks. Only one Choreography Pick may be used the following season.)